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Inês Botequilha
Stop & Listen
This first campaign is about mental health awareness. It will consist of different posters both physical and digital; a podcast on Spotify and its ads and merchandise items.This campaign uses a fundamental tone of voice in the slogan and also through the supposedly podcast.
Double the UK Tree Cover
A campaign in the streets of the UK to raise awareness to the urge to increase afforestation areas and to donate and help. The poster would be in the street and people would be able to scan it and, through AR, see one of five animations explaining why the UK should double its forests.
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